for
hospitality
brands

optimising
customer
JOURNEYS

Where Mystery Shopping Meets Marketing

My mission (should you choose to accept it) is to prevent that from happening. Working at the intersection of marketing, experience and strategy, I infiltrate hospitality brands' guest experience, identifying gaps and optimising customer journeys to create experiences that keep customers coming back for more.

Brand Experience
Shouldn't Be An Afterthought

LET'S GO ROGUE

Your undercover ally in the realm of brand strategy. My mission is to expose the enemy (lacklustre experiences) and replace them with brand experiences so good, that even existing customers want to get re-involved. How? By gathering intel on every touchpoint, identifying vulnerabilities in guest satisfaction, and crafting a strategic roadmap where repeat purchases become standard protocol. Ready for a new era of strategic insight?

hi, i'm amy //

Meet Your Brand's Secret Weapon

The Agent
Behind The Alias

declassified //

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And neither should you

Growing up, I was always fascinated by the thrill and excitement of adventure and the stories that came with it. Whether it was watching Lara Croft discover ancient artefacts, James Bond uncovering secrets or searching for hidden treasures in my own backyard. I've never been one to shy away from exploring something new...